Road Hockey To Conquer Cancer
Road Hockey To Conquer Cancer, an ambitious fundraising event for The Princess Margaret Hospital Foundation and Canadian Cancer Society, made its debut on Saturday, October 1st, 2011 and was an astounding success in its inaugural year. It was a hockey festival in many ways, with the 1,571 players enjoying a dawn-to-dusk day of fun, celebrity interaction, live music, good food and refreshments while raising more than $2.5 million for cancer research at The Princess Margaret and Canadian Cancer Society.
Year Two promises to be bigger, bolder and provide even more funding for the creation and implementation of Personalized Cancer Medicine at The Princess Margaret and the continued outstanding work of the Canadian Cancer Society. The event has now also been introduced into Vancouver and Edmonton, both of whom will stage Road Hockey to Conquer Cancer events later this year. In Toronto, the second annual Road Hockey to Conquer Cancer event will take place on Saturday, September 29th at Ontario Place.
Each team of 10 – 12 players must raise $10,000 in order to participate. Some raise the funds through good, old-fashioned requests of friends and family, but others use more creative methods to raise the money. My son, Jason Brass, owns two Boston Pizza franchises and he introduced a program called ‘Pucks 4 Bucks.’ For a $2 donation, patrons get a Road Hockey Hero puck to sign and put up on the wall at the restaurant. For a $5 donation, they get the same puck to sign and display, as well as a Boston Pizza coupon. All the proceeds go to sponsoring their Road Hockey to Conquer Cancer team. Recently, Jason was profiled in The Globe and Mail as one of the top fundraisers for the event.
Road hockey is something we all played as kids, and the memories still resonate. All you need is a stick and a pair of running shoes. If you’re interested in getting together some friends and registering a team, or, if you’d simply like to donate to a player, visit www.teamuptoconquercancer.ca or call 1-877-541-4646.